Olivetti the Italian Silicon Valley

If we were to ask you what Martini, Lavazza and FIAT have in common, what would you answer? And if we asked you how they are connected to Bialetti, Alessi, Zegna and Ferrero - think nutella and Ferrero Rocher?

Easy: Turin capital of Piedmont! 

Now imagine a company vision where the wellbeing of the workers directly translates into the highest productivity and revenues for the company itself, and you have the framework of most of our Piedmont companies and brands. 

The most famous and renowned Italian brands and symbols in the world originated by small family owned companies here in Piedmont. Martini in the late 1700s, FIAT in the late 1800s, Lavazza, Bialetti, Alessi and Ferrero in the early to mid 1900s. And their products are the results of the creativity of the company founders and their descendants.

August in Turin

Before the 2008 economical crisis Turin, just like any other Italian city looked deserted, especially on August 15 or Ferragosto!

To get a better idea of what this all Italian Mid-August phenomenon is like, and especially if you love the Italian culture and language, we invite you all to watch The Mid-August Lunch:

Piemonte flavored gelato in the UK

If you love gelato as much as we do, you will love this post by Laura Hadland about Gelato Village, in Leicester, UK. This is the gelateria founded by our Twitter and Instagram friends Antonio and Daniele, both from Turin 🙌

Gelato Village: Bringing a flavour of Piemonte to the UK

When Gelato Village first opened its doors in August 2014, its Italian owners, Antonio De Vecchi and Daniele Taverna, had no idea if the people of Leicester, England would have an appetite for authentic Italian gelato. The two natives of Turin had come to the UK over 10 years earlier, working in the medical and IT industries. It was their love of high quality food, inspired by their Piemontese upbringing which encouraged them to throw in the towel on their old careers and turn their passion into a business.

Piedmont canestrelli

Cookie lovers, Piedmont offers an endless list of delicious cookies and many share the same name like canestrelli!

In fact, according to where you'll visit, you can find waffle like cookies, thin wafers or wafer sandwiches, could it get anymore scrumptious?

Piedmont canestrelli from Val di Susa (the waffle-like ones) and from the Canavese district (the large holy wafers)