Now a wider industrial group, Bialetti as a brand took its name from Alfonso Bialetti, the original founder of the company in 1919, in the Northern part of Piedmont.
|Moka Express parts|
|Moka Express diagram|
|Moka Express vintage ad|
|little mustachioed man|
He had commissioned the little mustachioed man also for advertising purposes as it became the protagonist of many TV commercials like the one below ;)
As many coffee pot producers have changed materials, Bialetti keeps using aluminum because the coffee just tastes better, and as any espresso aficionado will tell you, you shouldn't wash your percolator too thoroughly because the coffee residue adds flavor to your cup of coffee.
True or not, tea drinkers say the same about tea pots and definitely Italians are true coffee experts since 90% of them have at least one stove top coffee pot and their homes have been infused with espresso aroma every day, more than once a day since the 1950s. And since then, over 300,000,000 of percolators have been sold around the world.