Saturday, May 30, 2015

Campari: the aperitif from Piedmont

Aperitif lovers, Campari, Vermouth and Negroni aficionados of the universe, once again you owe your favorite cocktail to Piedmont! In fact, the world-famous Campari drink takes its name from Gaspare Campari, the man who registered its recipe and founded its company.

Campari posters

Saturday, May 23, 2015

Chef Giachello's research of flavors

Restaurant La Smarrita is a culinary symbol in Turin; located in Palazzo Salmatoris in the super central Piazza Carlo Alberto, this is where the Kingdom of Italy was born in 1861 and where Count Camillo Benso of Cavour, the first Italian Prime Minister, had his office. In fact, he just needed to cross the square to get to Palazzo Carignano, the very first Italian Parliament.
Today, La Smarrita strives to keep the Langhe culinary traditions alive in the heart Turin offering authentic seasonal specialties paired with the best wines of small selected local producers. 
The commander in chief of the kitchen is Chef Marco Giachello, a Turinese at heart, or "DOC" as you would say in Italian, borrowing the high quality certification of Italian wines (controlled designation of origin).
Chef Giachello majored in cooking from high school and worked his culinary career up from the lower levels of restaurant kitchens, to the top of the best Turin's restaurants. 
His passion for food and local products was shaped by his maternal grandmother, nonna Teresa who just like his mom, was a very skilled cook. Growing up, Marco would spend the summer in the Langhe wine district at his maternal grandparents' who had a small vineyard, tiny orchard and a small vegetable garden. Most of what they cooked and ate came directly from their land and nonna Teresa would craft amazing traditional meals!

Saturday, May 16, 2015

Bialetti's coffee revolution

Moka Express
Coffee has been an Italian passion since it arrived to Europe and everything revolving around it has become a rite.
Of all the Italian cities Turin is definitely the one where more coffee brands originated - think of Lavazza, Vergnano, Costadoro, just to name three, and where you can enjoy your coffee break in a different historical café each day of the week.
Given the local passion for coffee, it doesn't come as a surprise that even Bialetti, the famous Italian percolator brand is from Piedmont!

Now a wider industrial group, Bialetti as a brand took its name from Alfonso Bialetti, the original founder of the company in 1919, in the Northern part of Piedmont.
Following the trends, back then Mr Bialetti produced aluminum products and it was only in 1933 that he completed Luigi Da Ponte's design for a modern stove-top coffee maker.

Saturday, May 9, 2015

Aurora: Turin's fountain pen

There's probably not a bigger symbol of education and style together than a fountain pen. Even in our digital world, handwritten notes have become precious as our handwriting reveals hidden sides of our nature and feelings. As a natural extension, the pen we choose to write or sign something gains an extra meaning automatically making a statement. 
Aurora vintage poster

Friday, May 1, 2015

5 things I didn't expect in Turin

We are sharing Maria Pasquale's guest post about her first exciting visit to Turin and Piedmont!
Born to Italian parents, Maria always knew Rome was her destiny, although she was raised in Melbourne. She has a formal background in political science and policy and now runs her own event management & PR company, through which she manages marketing & social media for Eating Europe Food Tours (Rome, London, Amsterdam & Prague). An unabashed romantic (Rome being her one true love!) she is the creator of popular food, travel and lifestyle blog HeartRome. Her blog was runner up as the Best Italy Travel Blog in the 2015 Italy Magazine Blog Awards and is featured as a go-to source for Rome in the Rough Guide to Italy. 
She is a Local Expert for 10Best & Tripology, USA Today and was voted in the top 100 travel bloggers to follow on social media in 2014. In Rome you'll find Maria walking the streets of Trastevere, checking out the latest bar for an aperitivo or dining with friends.

5 things I didn't expect to discover in Turin

I spent a short 36 hours in Turin last month and put simply, now I'm in love. In fact, I can't get her off my mind and I can't wait to get back.

If I have to be honest it took a while for me to get there.