If we were to ask you what Martini, Lavazza and FIAT have in common, what would you answer? And if we asked you how they are connected to Bialetti, Alessi, Zegna and Ferrero - think nutella and Ferrero Rocher?
Easy: Turin capital of Piedmont!
Now imagine a company vision where the wellbeing of the workers directly translates into the highest productivity and revenues for the company itself, and you have the framework of most of our Piedmont companies and brands.
The most famous and renowned Italian brands and symbols in the world originated by small family owned companies here in Piedmont. Martini in the late 1700s, FIAT in the late 1800s, Lavazza, Bialetti, Alessi and Ferrero in the early to mid 1900s. And their products are the results of the creativity of the company founders and their descendants.