Adriana's presentations takes place at Spazio 28 in collaboration with Talen.To in Corso Vittorio Emanuele II 28, in the courtyard, in Turin,
Adriana will present Elsa Schiaparelli on Tuesday, Dec 1st @6:30pm and on Wednesday, Dec 2nd @10:30am.
Because of the many movies we all tend to consider Coco Chanel as the main female fashion innovator, however, Madeleine Vionnet was years ahead of her times for many things, and as a highly educated woman, the fashion style she developed is still unique, timeless and virtually impossible to copy! No wonder Adriana is so fascinated by her.
|According to Vionnet, fashion had to exalt woomen and each dress should compose and sort of complete poem|
This is considered her "British fashion apprenticeship", because back then, British women had already started the emancipation process and wore more casual clothes, due to their many activities. Many rode horses, did gardening and corsets didn't suit their lives anymore. About corsets, in an interview granted to Bruce Chatwin, Madeleine Vionnet once said "she didn't like to wear corsets so why should she have inflicted it to other women?"
|Thayaht sketch for Vionnet|
|Adriana showing the fabric movement|
All her models are first realized on a 80cm artist dummy before being made on a real model. She visualized in the detail the structures and the geometries that she later put together.
In Vionnet's fashion style, every single part of her dresses has a function, nothing is just an embellishment, and this is what really makes her fashion eternal and hard to place within an historical period.
Vionnet is the first designer to do many things, besides using the bias-cut and the golden spiral, she collaborates with Thayaht, an Italian futurist artist for her logo, letterhead and sketches.
This fashion archive of her contributed to the founding of the Fashion Museum of Paris.
In 1924, she opens a prêt-á-porter fashion company in the USA, because most of her customers are wealthy Americans.
Vogue wrote that Vionnet is over fashion, never out of fashion but rather anticipating tomorrow's fashion.
|Vionnet working on the first version of a model, her labels and the pictures for the copyright|
Vionnet used to say that "when a woman smiles, her dress should smile with her" and certainly if we look at her works today they are all smiling at us!
Don't miss Adriana's presentation about Elsa Schiaparelli to find out how a vital link she is connecting fashion, Turin and the Egyptian collection we have in town ;)