We always take pride in our chocolate but today, we want to show you where you can actually savor a piece of Piedmont chocolate everywhere you'll go in the world!
Many famous Italian brands are from our region however, Ferrero is truly the most cherished one <3 Why? Because of the products that made it famous in so many countries!
Ferrero (currently the 3rd largest confectionery company in the world!) was born as a family company in 1946 in Alba - the white truffle hub and since then, it has expanded and it has strived to create high quality industrial products.
Mr Michele Ferrero always launched new products after long research months and trials; he was a high achiever and aimed to the best combination of flavor, texture and consumer's reward feeling. He used to say that "the average housekeeper should feel like an aristocrat when savoring a Ferrero chocolate". Who doesn't feel like that when unwrapping a golden Ferrero Rocher?
Over the years the company has conquered the world market and different niches for different products from Nutella to TicTac.