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| Ulderica with Hermione and Gigi, her Chihuahua furkids |
Back in November 2014, right before the
Sar.To presentation, our friend Marcello Oliviero of the
Maison Walter Dang, kindly introduced us to
Ulderica Masoni THE
luxury fashion authority in Turin!
As it is appropriate for a fashion expert, Ulderica wears many hats, one at the time and always with great style, thanks to her modelling experience. She's also very knowledgeable about fashion, design, art and history and owns a degree in law!
Among her many activities, she is also the author of a luxury fashion blog written in Italian:
Hermy & Mom and of the related SoMe accounts like
Twitter, however, it is through
Instagram and
Facebook that you can enjoy her beautiful pictures even if you can't read Italian!
Ulderica is originally from
Vercelli the
rice town of Italy. She has always had a natural flare for fashion but her real love was the jewelry and in particular: earrings!
When she was 15, she got into "Lui Lei" - an accessories shop that sold the trendiest brands like
Moschino (when Mr Moschino was still alive ;( ),
Sharra Pagano and
Ugo Correani. She had meant to buy a single pair of earrings and, like an Alice in the fashion Wonderland, that's when her career really started. That day she met the shop owner, who had had a career in fashion, and who gave Ulderica the opportunity to start working as a model too, to get to know the fashion world first hand, and to get to know the key people in the business.
